34 years of craftsmanship. Fort Worth born and raised.
Meet Roy Kelly
I started Kelly Hardwood Floors in the late 1980s, and for over three decades this work has been more than a business — it's been a craft I've grown into and a reputation I've built one floor at a time. Fort Worth has been home my whole life. Most of the homes I've worked in, I've driven past a hundred times.
My background is in electrical engineering, which might seem like an odd path to hardwood flooring — but it taught me to think systematically about problems. When a floor has quirks, when the old boards don't behave the way new ones do, when a pattern needs to match perfectly across a room addition — that kind of thinking matters.
I lead every job personally. My crew is experienced and professional, and I mentor them on every project — especially the challenging ones. The difficult jobs are often the most satisfying. Floors that other contractors said couldn't be saved, century-old wood that looked like it was done, water damage that seemed total — those are the ones I'm proudest of.
I don't send salespeople to your home. When you call, you get me. When we do the estimate, I look at the floor myself. That's not a sales pitch — it's just how I've always done it.
The floors other contractors walk away from are often the ones we do best. Matching 50-year-old wood. Salvaging fire-damaged planks. Repairing water-soaked subfloors. Decades of experience means we've seen — and solved — most problems before.
You get a written estimate upfront. We tell you exactly what we're going to do and what it will cost. If something unexpected comes up during the job, we talk about it before we act on it. No surprises on the final bill.
If something isn't right when the job is done, we fix it — no arguments, no extra charge. Several of our customers have been calling us back for 10, 15, even 20 years. That kind of relationship doesn't happen by accident.